110
Total Files
8
Folders
3.12 GB
Content Size
Course Content
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Tarzan Kay - Copy CabooseFolder—
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01-Warm-up Module How to Be a WriterFolder—
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00-2022ReadingList-Fillable__CopyCaboose.pdfPDF File2.80 MB
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00-Module0.pdfPDF File591.06 KB
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00-Warm-UpModule-7DayWritingChallengeWO1.pdfPDF File1.57 MB
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00-Warm-UpModule-CoreStoriesExercise_fillableWO2.pdfPDF File1.51 MB
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00-Warm-UpModule-TheSpecialSauceExercise_fillableWO3.pdfPDF File1.43 MB
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00-Warm-UpModuleOverview.pdfPDF File731.76 KB
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00-Warm-UpModuleWorkbook_fillable.pdfPDF File1.53 MB
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01-Lesson 1 The Writer That Lives In You.mp4MP4 File151.38 MB
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01-M0L1-CopyCabooseTranscript.pdfPDF File91.90 KB
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02-Lesson 2 The Magic Formula for Becoming A Great Writer.mp4MP4 File210.41 MB
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02-M0L2-CopyCabooseTranscript.pdfPDF File105.83 KB
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03-Lesson 3 Core Stories and How To Find Yours.mp4MP4 File289.69 MB
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03-M0L3-CopyCabooseTranscript.pdfPDF File114.79 KB
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04-Lesson 4 Actually You Do Have a Special Sauce.mp4MP4 File140.16 MB
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04-M0L4-CopyCabooseTranscript.pdfPDF File94.63 KB
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05-Lesson 5 The 1 Thing That Stops You from Writing.mp4MP4 File209.84 MB
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05-M0L5-CopyCabooseTranscript.pdfPDF File100.27 KB
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02-Module 1 The Copywriters HandbookFolder—
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00-2022ReadingList-Fillable__CopyCaboose.pdfPDF File2.80 MB
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00-CopywritingPeerReviewChecklist.pdfPDF File1.22 MB
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00-CopywritingSelf-EditingChecklist.pdfPDF File1.25 MB
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00-M1-CreateYourWebsiteHomePageCopy_fillable.pdfPDF File2.17 MB
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00-M1-TheHeadlineWorkout_fillable.pdfPDF File1.75 MB
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00-M1L1__WO1__TheRuleofOneworksheet_fillable.pdfPDF File1.64 MB
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00-M1L2__WO2__GatherYourVOCData_fillable.pdfPDF File1.42 MB
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00-M1L3__EditingGuide__WebsiteHomePageCopyPeerEditingGuide_fillable.pdfPDF File1.44 MB
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00-M1L5_TheBulletPointSwipeFile_fillable.pdfPDF File1.43 MB
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00-Module1.pdfPDF File1.11 MB
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00-Module1Overview.pdfPDF File742.58 KB
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00-Module1Workbook_fillable.pdfPDF File1.49 MB
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01-Lesson 1 The Rule of One.mp4MP4 File31.52 MB
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01-M1L1-CopyCabooseTranscript.pdfPDF File119.81 KB
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02-Lesson 2 Working With Voice of Customer Data Copy Caboose.mp4MP4 File274.60 MB
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02-M1L2-CopyCabooseTranscript.pdfPDF File107.45 KB
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03-Lesson 3 Grammar Pronouns and Point Of View.mp4MP4 File47.32 MB
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03-M1L3-CopyCabooseTranscript.pdfPDF File143.26 KB
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04-Lesson 4 Headlines Subheadlines and Cross Headlines.mp4MP4 File32.55 MB
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04-M1L4-CopyCabooseTranscript.pdfPDF File120.78 KB
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05-Lesson 5 Page Layout and Bullets Points.mp4MP4 File28.70 MB
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05-M1L5-CopyCabooseTranscript.pdfPDF File117.01 KB
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06-Lesson 6 Text Formatting Images and Design.mp4MP4 File36.05 MB
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06-M1L6-CopyCabooseTranscript.pdfPDF File120.13 KB
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03-Module 2 Positively Persuasive WritingFolder—
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00-2022ReadingList-Fillable__CopyCaboose.pdfPDF File2.80 MB
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00-Module2.pdfPDF File1.07 MB
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00-Module2AnswerKey-Identifythe5StagesofAwareness.pdfPDF File1.18 MB
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00-Module2CreatetheCopyforYourOpt-InPagev2.pdfPDF File1.62 MB
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00-Module2Identifythe5StagesofAwareness_fillable.pdfPDF File1.43 MB
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00-Module2Overview.pdfPDF File1.13 MB
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00-Module2Workbook_fillable.pdfPDF File5.50 MB
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01-Lesson 1 Reciprocity Scarcity and Authority.mp4MP4 File49.44 MB
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01-M2L1-CopyCabooseTranscript.pdfPDF File141.75 KB
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02-Lesson 2 Consistency Liking and Social Prooof.mp4MP4 File102.36 MB
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02-M2L2-CopyCabooseTranscript.pdfPDF File152.66 KB
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03-Lesson 3 Common Copywriting Frameworks.mp4MP4 File25.12 MB
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03-M2L3-CobyCabooseTranscript.pdfPDF File116.79 KB
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04-Lesson 4 The 5 Stages of Awareness.mp4MP4 File28.84 MB
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04-M2L4-CopyCabooseTranscript.pdfPDF File121.10 KB
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05-Lesson 5 Optimize Your Opt-ins.mp4MP4 File28.26 MB
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05-M2L5-CopyCabooseTranscripts.pdfPDF File115.62 KB
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04-Module 3 A Copy Writers Guide to InclusionFolder—
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01-Frequently Asked QuestionsFolder—
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01-FAQ 1 Sensitivity Audit Framework Do all writings that get published need to go through this process.mp4MP4 File22.08 MB
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02-FAQ 2 Is there a place to do the audit quickly How do I know when Im done.mp4MP4 File36.98 MB
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03-FAQ 3 Why should I not say I said this thing and it wasnt my intention.mp4MP4 File5.06 MB
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04-FAQ 4 How do I not edit out the personality from my emails out of fear of making a mistake.mp4MP4 File12.63 MB
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05-FAQ 5 Im feeling a tension between niche-ing down and being inclusive.mp4MP4 File20.09 MB
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06-FAQ 6 Is acknowledging my unearned privileges on my About Me Page.mp4MP4 File12.97 MB
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07-FAQ 7 Facebook Questions What if one of those questions was about the intention to create a safe.mp4MP4 File43.42 MB
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08-FAQ 8 What do you think about diversity in the testimonials on sales pages.mp4MP4 File49.87 MB
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09-FAQ All Questions.mp4MP4 File221.67 MB
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00-Module3.pdfPDF File1.27 MB
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00-Module3Overview.pdfPDF File740.06 KB
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00-Module3WO1_PracticeSensitivityAUDIT.pdfPDF File1.47 MB
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00-Module3WO2_BuildYourSensitivityAUDITChecklist.pdfPDF File1.46 MB
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00-Module3Workbook.pdfPDF File1.49 MB
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00-ReferenceEmail-HarryPotter.pdfPDF File703.12 KB
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00-ReferenceEmail-mytechstack-AnswerKeywithExplanations.pdfPDF File728.20 KB
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00-ReferenceEmail-mytechstack.pdfPDF File723.51 KB
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00-ReferenceEmail-whiteprivilegeandme.pdfPDF File599.92 KB
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00-Resoiurce-SensitivityAUDITChecklist-AnswerKey-MyTechStack.pdfPDF File1.18 MB
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00-Resource-ReadingResourcesonLanguageandInclusivity_ResourcesReferences.pdfPDF File750.06 KB
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00-Resource-SensitivityAUDITChecklist-TEMPLATE.pdfPDF File1.22 MB
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00-Resource-SimpleWaystoMakeCopyMoreInclusive_ResourcesReferences.pdfPDF File753.03 KB
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01-M3L0-CopyCabooseTranscript.pdfPDF File90.82 KB
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01-Start Here Introduction to Module 3.mp4MP4 File127.84 MB
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02-Lesson 1 What is Inclusive Copy.mp4MP4 File31.09 MB
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02-M3L1-CopyCabooseTranscript.pdfPDF File98.08 KB
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03-Lesson 2 Understanding the Sensitivity Audit.mp4MP4 File46.70 MB
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03-M3L2-CopyCabooseTranscript.pdfPDF File108.84 KB
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04-Lesson 3 Intro to the Audit Checklist.mp4MP4 File16.44 MB
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04-M3L3-CopyCabooseTranscript.pdfPDF File85.67 KB
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05-Lesson 4 Using the Audit Checklist Effectively.mp4MP4 File19.84 MB
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05-M3L4-CopyCabooseTranscript.pdfPDF File88.78 KB
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06-Lesson 5 A Walkthrough with the Audit Checklist.mp4MP4 File36.68 MB
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06-M3L5-CopyCabooseTranscript.pdfPDF File100.77 KB
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07-Bonus Revising a Customer Avatar.mp4MP4 File14.32 MB
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07-M3B1-CopyCabooseTranscript.pdfPDF File85.37 KB
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08-Bonus Live QA with Ebonye and Tarzan.mp4MP4 File211.46 MB
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08-M3B2-CopyCabooseTranscript.pdfPDF File279.93 KB
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05-Bonus ContentFolder—
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01-How to Use Personality Pillars to Keep your Copy Grounded Authentic True to Your VoiceFolder—
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01-Lesson 0 What Are Personality Pillars.mp4MP4 File33.51 MB
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02-Lesson 1 Your Internal Blueprint.mp4MP4 File23.20 MB
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03-Lesson 2 Your Quirks.mp4MP4 File24.48 MB
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04-Lesson 3 Your Brand Of Leadership.mp4MP4 File37.44 MB
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05-Lesson 4 Your Truth.mp4MP4 File25.52 MB
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06-Lesson 5 Your Psychedelic.mp4MP4 File30.61 MB
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07-Lesson 6 How To Organize Your Pillars.mp4MP4 File37.17 MB
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01-Recommended Resources _ Write This Way 2023.docxDOCX File850.80 KB
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01-Write This Way Masterclass.mp4MP4 File209.81 MB
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02-TheBeginnersGuideToAccessibleCopyCC2022.pdfPDF File23.21 MB
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03-FastActionBonusTriggerPhraseSwapoutFile.pdfPDF File1.45 MB
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04-StoryStartersBonus.pdfPDF File16.49 MB
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05-Testimonial Template.pdfPDF File1.06 MB
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05-Why the Right Testimonials Open Up Wallets - Magic Testimonials and How To Get Them.mp4MP4 File58.55 MB
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