Katja Loom Academy - Ecommerce Analytics Mastery

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35 files in 1 folders (2.78 GB)
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01.1-Build you own P&L and understand how to assess business performance based on it.mp4229.3 MB2/16/2024, 6:30:30 PM
01.2-Assess benchmarks for contribution margins in ecommerce.mp4102.9 MB2/16/2024, 6:30:30 PM
01-[Templated] Profit and Loss statement in E-commerce.xlsx9 KB10/31/2023, 6:01:21 PM
02-[Exercise] Top 4 google sheet functions - from a beginner to a PRO..xlsx7 KB10/31/2023, 6:01:32 PM
02-[Template] Top 4 google sheet functions - from a beginner to a PRO..xlsx5 KB10/31/2023, 6:01:32 PM
02-Use these 4 functions to beauty your reports fast and efficient.mp463.0 MB2/16/2024, 6:30:31 PM
03.2-Different calculation of CAC- Should you include marketing team salaries, tools costs, etc or not-.mp460.3 MB2/16/2024, 6:30:32 PM
03-How to calculate CAC - theory + hands-on example.mp4135.5 MB2/16/2024, 6:30:32 PM
04.1-How to (not) calculate CLV.mp4108.6 MB2/16/2024, 6:30:33 PM
04.2-What is a good or bad CAC based on CLV-.mp446.9 MB2/16/2024, 6:30:33 PM
05-[Exercise] Pivot Tables - Save 100s hours.xlsx18 KB10/31/2023, 6:01:54 PM
05-[Template] Pivot Tables - Save 100s hours.xlsx29 KB10/31/2023, 6:01:54 PM
05-How to analyse data in google sheet using Pivot tables.mp4121.4 MB2/16/2024, 6:30:34 PM
06.1-The trap of MER and how ROAS helps to evaluate marketing efficiency.mp4119.9 MB2/16/2024, 6:30:34 PM
06.2-Extended P&L statement with main KPIs for E-commerce (incl.template).mp4114.2 MB2/16/2024, 6:30:34 PM
06-[Template] Extended Profit and Loss statement in E-commerce.xlsx218 KB10/31/2023, 6:01:54 PM
07.1-What is cohort analysis- Advanced Analytics of Customer & Revenue & CLV Retention.mp4351.0 MB2/16/2024, 6:30:35 PM
07.2-Weighted Average Retention - importance & calculation. [Preparation for Revenue forecasting].mp496.2 MB2/16/2024, 6:30:35 PM
07.3-[Template] Cohort & Retention Analysis in Google Sheet.xlsx18 KB10/31/2023, 6:02:16 PM
07.4-Advanced Cohort Analysis- Visualizing Cohort.mp4166.5 MB2/16/2024, 6:30:36 PM
07.5-Hands-on- Calculation of Cohort Analysis in Google Sheet + exercise.mp4106.5 MB2/16/2024, 6:30:36 PM
07.6-[Template] Hands-on Cohort Analysis in Google Sheet.xlsx44 KB10/31/2023, 6:02:20 PM
07.7-[Exercise] Hands-on Cohort Analysis in Google Sheet.xlsx29 KB10/31/2023, 6:02:20 PM
07.8-Revenue Forecasting- Accurately Project Revenue based on Cohorts.mp4224.8 MB2/16/2024, 6:30:37 PM
07.9-[Template] Revenue forecasting using cohorts.xlsx56 KB10/31/2023, 6:02:24 PM
08.1-Ecommerce Analytics- 5 must-have charts and how to read them.mp476.8 MB2/16/2024, 6:30:37 PM
08.2-Expert tip- Create Charts in Google Sheets like a pro.mp4206.6 MB2/16/2024, 6:30:38 PM
08.3-Exercise.mp49.5 MB2/16/2024, 6:30:38 PM
09.1-Two practical real-world use cases from working with brands- XLOOKUP + PIVOT.mp4107.0 MB2/16/2024, 6:30:39 PM
09.2-2nd real-world use case from a CRM manager- XLOOKUP+PIVOT.mp4138.1 MB2/16/2024, 6:30:39 PM
09.3-Exercise explanation.mp49.9 MB2/16/2024, 6:30:39 PM
09.4-[Exercise] Advanced formulas - impress your boss with your knowledge.xlsx8 KB10/31/2023, 6:03:00 PM
09.5-FILTER and SORT in Google Sheet in a collaborative way.mp492.1 MB2/16/2024, 6:30:40 PM
10.1-How to analyse -When to send customers a reminder to place a second order--.mp4154.2 MB2/16/2024, 6:30:40 PM
SalesPage..url71 bytes11/2/2021, 6:06:58 PM
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