Salma Sheriff – The Social Shells Signature

What do You get in The Social Shells Signature?

Module 1: Starting out

This first module focuses on getting organized and having the necessary tools to work as a freelancer. After completing this module, you will be completely prepared to work online.

You’ll learn in The Social Shells Signature:

• How to set up your freelance business as a social media manager
• How to get organised
• Must have tools & systems
• How to set up & use the Facebook Business Manager
• How to use Facebook Creator Studio

Module 2: Social Media Manager

This module will teach you everything you need to know about the processes and workflows that a social media manager must follow to work with clients.

You’ll learn:

• How to find your niche
• Social Media Manager work-flows
• Onboarding your clients
• How to run client discovery calls
• How to create content for yourself and your clients
• How to create a portfolio
• onboarding and email templates

Module 3: Instagram

This module will teach you everything you need to know about algorithm, strategies, and content creation.

• The Instagram algorithm
• Profile set-up (for you and your clients)
• Instagram Branding
• Hashtags
• Instagram engagement
• Instagram stories and reels
• Instagram growth hacks
• Manage different accounts on Instagram for clients
• Instagram features include, video, analytics, stories etc

Module 4: Facebook Organic Marketing

This module will teach you everything you need to know about organic Facebook marketing, which includes:

• The Facebook algorithm
• How to create content for clients on Facebook
• Facebook content creation challenge
• Facebook Audio & Podcasts
• Facebook Groups
• Optimise Pages
• Facebook Shops

Module 4a: Facebook Paid Marketing

– Only with Signature Course Package –

• How to set up Facebook & Instagram Ads
• How to run campaigns for clients
• iOS14 changes

Module 5: Twitter

This module focuses on Twitter and how you can use it to benefit your clients:

You’ll learn in The Social Shells Signature:

• Which business types should be on Twitter
• Must know Twitter basics
• Twitter growth hacks
• Twitter spaces
• Twitter & PR

Module 6: Pinterest

The Platform that is most underappreciated. After completing this module, you will understand exactly how to use Pinterest to boost your client’s website and demonstrate your expertise!

You’ll learn:

• Which business types should be on Pinterest
• Must know Pinterest basics
• How to use Pinterest for website growth
• How to manage Pinterest easily & create content
• Pinterest growth hacks

BONUS: Tailwind

This bonus module will teach you how to use tailwind in your business from tailwind experts.

BONUS: TikTok

This bonus module will teach you how to make great TikTok content.

You’ll learn:

• How the algorithm works
• How to create converting content
• What tools and resources to use.

BONUS: Social Media Strategy

This bonus module will teach you exactly how to develop a social media strategy for your clients.

You’ll learn:

• Why do clients need a social media strategy?
• How to create a social media strategy

Module 7: Packaging, Pricing, Invoices & Contracts

After completing this module, you will understand exactly what you can charge for your services, how to professionally invoice your clients, and how to set up contracts.

You’ll learn:

• Pricing your services
• Creating packages
• Setting up contracts with your clients (including contract template)
• Invoicing for your services (including invoice template)

Module 8: How to secure clients

After completing this module, you will understand how and where to find clients, as well as how to pitch and market yourself.

You’ll learn in The Social Shells Signature:

• How and where to find clients
• How to send a pitch message (including templates)

Module 9: Bonus

• Books & Podcasts
• Meditation
• LinkedIn training
• Strategy audit
• Financial training
• Clubhouse 101

Bonus Guest Expert The Social Shells Signature Training

• Linkedin training
• Finance training
• Branding & website
• Sales

BONUS RESOURCES

You’ll have access to all of the extra resources, such as templates, swipe files, and downloadables, such as:

Templates

Contract examples, proposals, email templates, and many other done-for-you resources will be provided!

Video Training & Tech Tutorials

You’ll learn how to manage social media accounts and create content in the video training and how-tos. You will learn how to use each tool and how to incorporate it into your business through my detailed screen-share.

Checklists

I’ve created checklists for each task in each module to help you take action. This will allow you to focus on the right tasks and stay on track.

Workbooks

Each module includes a workbook to go along with the video trainings, as well as all of the links to resources to help you progress even faster.

Templates & Social Media Planner